Integrated Marketing Manager

Company: Menlo Ventures Management, L.P
Location: San Francisco
Posted on: September 24, 2024

Job Description:

About the role
We are seeking a driven Integrated Marketing Manager to join our Product & Lifecycle marketing team. In this role, you will play a key part in crafting and executing integrated marketing campaigns that elevated Chime to one of the most recognized brands in the US. This highly cross-functional position will collaborate with internal teams and partners to launch impactful go-to-market campaigns and full-funnel creative strategies that increase brand awareness, fuel product adoption, and achieve measurable business outcomes.
A successful candidate leads with a customer-first mindset, using data and insights to guide campaign planning and execution. You excel in teamwork, have stellar project management skills, and thrive in a fast-paced environment.
In this role, you can expect to

• 
  
• Coordinate and execute comprehensive marketing campaigns that leverage a variety of channels to drive business impact.
  
• Collaborate with cross-functional teams (product marketing, lifecycle marketing, creative, brand, growth, analytics, and insights) to develop strategies, messaging, and marketing materials that ensure a consistent brand experience and connect with the target audience.
  
• Utilize data, insights and campaign performance to analyze results of launched initiatives, inform executional opportunities, and make data-driven recommendations for future initiatives.
  
• Contribute to the development of thoughtful campaign briefs that drive clarity and understanding of key objectives, target audience, and expected outcomes.
  
• Manage project timelines across a variety of campaigns and projects, ensuring on-time delivery and flawless execution.
  
• Maintain our shared marketing calendar, working closely with cross-functional teams to plan and track marketing activities aligned to key product launches and consumer moments.
  
• Identify market trends and consumer insights to inform marketing strategies and campaign development.
  
  To thrive in this role, you have
  
  • 
    
  • 3-5 years of marketing, brand strategy, product marketing, or consumer marketing experience at an advertising/marketing agency and/or in-house at a tech, consumer finance or innovative, fast-paced consumer brand.
    
  • Experience executing end-to-end campaigns, including cross-functional planning, budget management, KPI tracking, creative asset development, and reporting.
    
  • Strong project management skills with demonstrated ability to manage multiple projects simultaneously with competing priorities and deadlines.
    
  • Understanding of media strategies and tactics across channels.
    
  • Solid analytical skills, experience synthesizing data and insights to identify and act upon opportunities.
    
  • Self-starter who can work both independently and collaboratively with a "make it happen" mindset.
    
  • Excellent interpersonal skills, with a reputation for developing and maintaining highly collaborative cross-functional relationships.
    
  • Ability to adapt and thrive within the fast pace and ambiguity of a growth organization.
    
  • Experience partnering/working with agencies and vendors with knowledge of production timelines is a plus.
    
  • BS/BA in Marketing or related field.
    
    What we offer
    
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    • A thoughtful hybrid work policy that combines in-office days and trips to team and company-wide events depending on location to ensure you stay connected to your work and teammates, whether you're local to one of our offices or remote.
      
    • Hybrid work perks, like UrbanSitter and Kinside for backup child, elder and/or pet care, as well as a subsidized commuter benefit.
      
    • Competitive salary based on experience.
      
    • 401k match plus great medical, dental, vision, life, and disability benefits.
      
    • Generous vacation policy and company-wide Take Care of Yourself Days.
      
    • Mental health support with therapy and coaching through Modern Health.
      
    • 16 weeks of paid parental leave for all parents and an additional 6-8 weeks for birthing parents.
      
    • Access to Maven, a family planning tool, with up to $10k in reimbursement for egg freezing, fertility treatments, adoption, and more.
      
    • A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress.
      
      We know that great work can't be done without a diverse team and inclusive environment. That's why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.
      We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chime is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, Cook County Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation, please let us know.
      To learn more about how Chime collects and uses your personal information during the application process, please see the
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Keywords: Menlo Ventures Management, L.P, Santa Cruz , Integrated Marketing Manager, Executive , San Francisco, California