Senior Product Marketing Manager

Company: Cervin
Location: San Francisco
Posted on: November 20, 2024

Job Description:

About the Job: LaunchDarkly is seeking a Senior Product Marketing Manager to lead Product Marketing for our core Feature Management offering. This is a high-impact role for an experienced PMM who thrives on creating compelling messaging & positioning, driving end-to-end marketing strategy in partnership w/ Sales and Demand Gen, and working closely with Product Management to inform our future roadmap. As a senior member of the team, you'll act as a thought partner to our VP of Product Marketing, influencing strategic initiatives and shaping how LaunchDarkly engages with technical audiences and business decision-makers. We're looking for a self-starter with technical curiosity, experience partnering closely with PM and Sales teams, and the ability to grasp and link technical products and features to customer pain points and business benefits. Prior experience with developer tools is essential. Responsibilities:

• Craft Feature Management Messaging: Develop product positioning and differentiated messaging based on user research, market insights, and product knowledge.
• Market Insight & Competitive Analysis: Leverage an in-depth understanding of the market to steward LaunchDarkly's position as a trusted solution for developers.
• Thought Leadership: Serve as the go-to expert for Feature Management insights and strategy, taking a leadership role at external events and company conferences to showcase product innovation.
• Content Creation: Build high-impact assets, such as battle cards, persona docs, and technical web content, to support Sales and Marketing in driving product awareness and adoption.
• Collaborate on Campaigns: Partner with Demand Gen on campaign ideation and execution to drive lead generation.
• Inform our Roadmap: Work closely with Product Management to help guide future product strategy. Qualifications:
• 7+ years of Product Marketing experience in B2B SaaS, including experience marketing products to a developer audience.
• Familiarity with the DevOps space and the SDLC.
• Strong technical aptitude to understand developer workflows and toolchains.
• Exceptional written communication skills and ability to synthesize complex information into clear and concise presentations and plans.
• Experience presenting to strategic and executive teams.
• Ability to build relationships and influence across all levels of the organization, especially the field.
• A bachelor of science in engineering, marketing or a degree in business preferred. Pay: Target pay ranges based on Geographic Zones* for Level 4:
• Zone 1: San Francisco/Bay Area or New York City Metropolitan Area (if not Bay area specific role): $165,000 - $194,000**
• Zone 2: Boston, DC, Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Seattle: $148,000 - $175,000** LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, and location. *Within the United States, our geographic pay zones are defined by counties surrounding major metropolitan areas.**Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary. About LaunchDarkly: Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations. The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:

• Improving the velocity and stability of software releases, without the fear of end customer outages.
• Delivering targeted experiences by easily personalizing features to customer cohorts.
• Maximizing the business impact of every feature through the ability to experiment and optimize.
• Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types.
• Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability. At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan.
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Keywords: Cervin, Santa Cruz , Senior Product Marketing Manager, Executive , San Francisco, California